A Complete History of Justin Bieber & Selena Gomez's On-Again, Off-Again Relationship "It’s not a hateful song; it’s a song that is saying — I had something beautiful and I would never deny. Justin Bieber and Selena Gomez ignited rumours that they may rekindle their romance after JB was spotted serenading her at a bar. Talking about the cute serenading moment, a source told People magazine "Justin was in a great mood and serenaded her. She was still a bit pouty and playing hard to get. Every relationship has its ups and downs, but when we’re talking about Justin Bieber and Selena Gomez, that’s approximately seven years of roller-coaster emotions. The two sparked dating rumours in 2010 and captured the hearts of both their fan bases, resulting in the #Jelena hashtag.